Breakout Sessions

60 Minute Educational Segments

MFEA will host 30 breakout sessions that will energize and empower. We will be highlighting current topics, sponsorship, grant writing, human trafficking, social media strategy, geo-marketing, touchless ticketing and much more.

Teresa Stas

Green Cactus

Session Topic(s)

Creating and Selling Activation’s that Sponsors Love!

Feel like your event is doing the same thing over and over for sponsorships? Wondering how you can land sponsors with bigger budgets? In this session Teresa Stas, Director of Green Cactus sponsorship agency will break down how to develop enticing activations for sponsors and show case studies of successful activations.

Creating a Sponsorship Deck that Actually Works!

No more “menu” sponsorship one sheeters! We will cover the process of how to create a successful deck that has the information that sponsors (including national ones) want and need to partner with your event. You’ll also learn a few tips and tricks to make the process easier for you in the future.

Teresa Stas is a national speaker, author, and CEO of Green Cactus , an event sponsorship and marketing agency based in Fresno, CA, and Portland, OR. She was named one of 2019’s “20 on the Rise Event Professionals” by Honeybook and RisingTideSociety.com. Teresa has brokered millions of dollars in sponsorships with national brands such as Toyota, Crown Royal, Safeway/Albertsons and White Claw. She currently handles partnerships for several events along the west coast such as the national relay Hood to Coast , Country Fan Fest, Oregon State Fair and the nationally recognized Gilroy Garlic Festival.

Teresa is an Oregon State University graduate and holds a Sports Marketing Certification from Columbia University. She is the author of the book Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors and writes the column “Small Event, Big Sponsors” for IFEA’s “ie” magazine, and her online course SellSponsorships.com has been used in the coursework at Florida International University and Troy University. She currently resides in central California with her husband and step-son.

MCACA – Jeff Garrett, Chad Swan- Badgero, and Jackie Lillis-Warwick

Michigan Council for Arts and Cultural Affairs 

Session Topic

MCACA FUNding!

State of Michigan Council for Arts and Cultural Affairs (MCACA) Grant Workshop

Michigan’s vibrant arts and cultural scenes are important to the state’s communities, excellent quality-of-life and thriving economy. MCACA is the state’s key conduit for arts and cultural information, grant funding and more. Join MCACA program managers, Jackie Lillis-Warwick, Chad Swan-Badgero and Jeff Garrett, as they present State of Michigan grant programs for arts and cultural projects, application processes, and competitive grant writing tips.

Jackie Lillis-Warwick is the MCACA Capital Improvement and Minigrant Programs Manager. She got her BA in Anthropology from Michigan State University and her MS in Anthropology with a Graduate Certificate in Museum Studies from the University of Wisconsin-Milwaukee.  Throughout her career, she has worked as an archaeologist in Cultural Resource Management, she was the NAGPRA Collections Manager for the MSU Museum and the MSU Department of Anthropology Undergraduate advisor.

 

Chad Swan-Badgero serves as the MCACA Project Support, New Leaders, and Education Programs Manager. Chad received his Masters in English and Theatre from Michigan State University (Go State!) and is the founder and Artistic Director for Peppermint Creek Theatre Company, a non-profit theatre located in Lansing. Chad is a proud Big Brother through the Big Brothers, Big Sisters program, was named one of the “Ten Over The Next Ten” from the Lansing Chamber of Commerce in 2009, and was awarded the Arts Council of Greater Lansing’s Individual Artist Applause Award in 2016. Chad’s biggest joy is his 15 month old son, Sawyer.

 

Jeff Garrett is the MCACA Operational Support Prgm Mgr. Previously, Jeff served as the Director of the Art School at the Flint Institute of Arts. He has teaching experience in Michigan Public Schools, has been adjunct faculty at Vincennes University, Saginaw Valley State University, Mott College, and was Head of the Art & Design Department at Crowder College. Jeff received a Master of Fine Arts degree in Ceramics with Distinction from Indiana State University.

Convention Sponsors