Convention Education

Key Note Speakers

Bringing engaging and inspiring speakers to give our audience practical tools to create success. 

Chris Holman

Michigan Business Network

Event Emcee

Chris Holman, a former high school teacher, coach, university instructor, and college Dean, has
become one of Lansing’s most prominent businessmen. He is a successful entrepreneur with more
than 40 years of experience, and has affected practices and policies in the state of Michigan
throughout his career.
Chris has been promoting the Michigan business community since the 1980’s. He is one of the
original founding members of “Michigan Celebrates Small Business”, an annual celebration of Small
Business successes that draws over 1,000 business Owners/Managers each year. He previously
hosted a Sunday morning TV show called “Business Today” on WILX TV 10 and prior to that he was
business editor and on-air personality at WLNS TV 6. In 2011 Chris ended a 14-year run as a daily
morning radio show host on WILS 1320 and WJIM 1240.
In 1984, Chris founded H&H, Inc., a Lansing marketing /consulting firm. Soon after, he started The
Greater Lansing Business Monthly magazine in 1987, selling it in 2013. On July 4, 2011, Chris
launched a statewide 24/7 business news Internet website and broadcast company called
“Michigan Business Network.” He is currently the CEO of the company and the primary host of the
network’s anchor program, “Michigan Business Beat,” which airs each weekday on the stream but is
available 24/7 as a podcast. He has also been involved in international business for over 30 years
and owns a factory near Beijing, China.
In early 2006, Gov. Jennifer Granholm appointed Chris as Michigan’s Small Business Advocate. He
served as a liaison between the Michigan Economic Development Corporation and small business
owners across the state of Michigan while working closely with the Michigan Business
Ombudsman’s office.
Chris is involved with several other business ventures and serves on numerous community boards.
He has 25 years of experience as a bank board member of three different banks. He has also served
as Board Chairman of the Capital Area United Way and as Chairperson of the Board of Governors of
the Lansing Convention and Visitors Bureau. Chris served on the Board Chairman of The Capital
Region International Airport in Lansing,for 20 years with many of those years as the Board Chair.
He is a Past-President of the Rotary Club of Lansing, Past Chairman of the SBAM (Small Business
Association of Michigan), and also Past-Chairman of the NSBA (National Small Business
Association) in Washington DC, during which he met with the president during his tour on Business
Matters and in the Rose Garden for the signing of the J.O.B.S ( Jumpstart Our Business Startups) Act.
Due to his passion for education, he served for several years as chairman of the tri-county Keep
Learning committee which has been renamed T3, an organization dedicated to bringing educators
to the development of the workforce. Most recently, Chris assumed the role of State President of
AARP of Michigan. He has also been serving for the past several years on the advisory board of the
Detroit office of the Chicago Federal Reserve.
Chris holds two degrees from Eastern Michigan University and has been a Lansing-area resident for
more than 40 years. He has been married to his wife Louse for 45 years, and they have three
children and an ever increasing number of grandchildren.

Tom Daldin & Jim Edelman

Under the Radar: Michigan

Session Topic(s)

What Unique Festivals bring to Michigan

How two regular guys ended up with a PBS television show (award winning one, at that) and what they’ve learned along the way.

Tom Daldin is an Emmy award winning producer, actor and writer, who has created programs that have aired across Michigan and around the U.S. on PBS. He has also won a number of “best actor” awards in both commercial television and industrial films. Growing up in Birmingham, Michigan, Tom has always been a fan of travel. At the age of 12 he joined the World Adventure Series Club at the Detroit Institute of Arts where his mother would drop him off to watch travel log films. After graduation from Oakland University with a degree in journalism, Tom, his wife Cathy and their children have turned Michigan into their vacation playground, exploring its many wonders and attractions. Tom loves people and loves where he lives.

Jim Edelman’s path to television producer took him from Radio Talk Show Producer to Radio Promotion Director to Radio Sales Manager to National Radio Sales (Jim loved radio). Jim’s attention to detail, idea generation and the sales chops to keep the show funding flowing, help complete the circle of skills for Under the Radar Michigan. UTR fulfills a lifelong mission to combine the best of his sales skills with the creative guy that’s always been lurking in the shadows. His love of storytelling and searching or offbeat, little known stories really makes his day. Jim attended many colleges but learned more working for the Detroit Pistons, as a Ski Instructor, Cycle Racing Producer, Tomato Picker and Bakers Assistant. He lives in Salem, Michigan and insists that he’s quite normal despite owning three cats.

David Lorenz

Vice President, Travel Michigan

Session Topic(s)

Travel Michigan 2020: A Year of Challenge and Change

This has been a year filled with challenge and even as we continue to battle the effects of a pandemic, damaging high water levels and decreasing budgets, we have begun to put plans in place that will lead to recovery of Michigan’s tourism industry.  We’ll take a look back at this year and will discuss Travel Michigan’s plans to inspire safe travel soon and to address evolving and emerging travel trends.

Dave Lorenz serves as Vice President of Travel Michigan, where he is responsible for leading the state’s tourism branding, advertising and public relations efforts, overseeing the award-winning Pure Michigan tourism campaign, and coordinating overall statewide tourism initiatives.


Mr. Lorenz is Vice Chair of the National Council of State Tourism Directors. In addition, he is on the Board of Directors for the U.S. Travel Association, Michigan Cares for Tourism, Circle Michigan, Detroit Metro Convention and Visitors Bureau, MotorCities National Heritage Association, West Michigan Tourism Association, Lansing Convention and Visitors Bureau, and the Grand Rapids Hotel Advisory Board.

Prior to Travel Michigan, Mr. Lorenz was the Manager of Partnerships and Promotions, for Meijer, Inc. He also has 14 years’ experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.


Mr. Lorenz attended Western Michigan University.  He lives in Norton Shores with his wife, Roberta.

Chris Swanson

Sheriff of Genesee County

Session Topic(s)

Keeping Everyone Safe

Chris Swanson is no stranger to life-altering transformations. After a home invasion helped spur his own dramatic change in his late twenties, Swanson became an expert in human transformation. Now through Swanson Leadership, he coaches others in both finding their true potential, and in tapping into it to radically alter their minds, bodies, and spirits. Swanson is a career law enforcement officer, with experience spanning over 20 years in a variety of positions, including narcotics, criminal investigation and law enforcement operations. Swanson holds a master’s degree in public administration – criminal justice, and a bachelor of applied science from the University of Michigan. Swanson holds numerous state and national professional certifications. He is also a 4-time IRONMAN finisher.

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