With Lake Michigan lapping our western shore and churning into Lake Huron at the northernmost tip of our peninsula, we’re a paradise of sugar-sand beaches that stretch for 400 ever-changing miles. Our inland lakes are a haven for families. Our clean, safe communities are cultural meccas of the performing arts, historical museums and unique shopping. Our golf courses awe visitors. Our lighthouses inspire them. Our fresh-caught whitefish seduce them. Our wineries surprise them. Our casinos wow them. Our unique corporate conference and outing opportunities make meeting planners heroes in their companies.

WMTA’s mission is to market the whole of West Michigan as a destination. Visitors recognize no city, county or township lines: neither does WMTA. Together, we create an international, world-class regional destination. Your business can only profit from the success of your community and its neighbors, whether they’re next door or two counties away.We believe our four-season product is unique, built as it is on this peninsula of historical and natural diversity. By packaging this diversity as a one-of-a-kind cultural and recreational experience, we grow West Michigan’s tourism product and help you grow your West Michigan business.